7 Proven Retail Display Tips

In the cannabis retail industry, effective visual merchandising combines simplicity and sophistication to foster customer engagement and sales. Our seven proven strategies include:

1. Utilizing Wall Space: Embrace an open floor plan by displaying products on walls, inviting customers to explore the entire store. This approach, similar to high-end wine displays, guides customers and encourages deeper engagement.
2. Optimizing Open Space: Use central open areas for low, secure display cases, adding color and functionality. This space can also feature educational kiosks or seating for customer relaxation and learning.
3. Balancing Horizontal and Vertical Displays: Avoid monotony by mixing horizontal and vertical elements in product displays. This variety captures customer attention and encourages interaction.
4. Purposeful Arrangement: Organize products into distinct sections by type or brand, making it easy for customers to navigate and find what they need. Regularly adjust displays based on customer movement and preferences.
5. Careful Use of Imagery: Use images to complement products without overwhelming or distracting from them. Ensure imagery aligns with your brand and clearly display product prices.
6. Maximizing the Cash Wrap Area: Utilize the checkout area for impulse purchases with clear, attractive displays of additional items. Offer a smooth checkout experience with an efficient POS system.
7. Creating Engaging Displays: Design displays to be accessible and inviting, encouraging customer interaction and education. Balance product security with the need for customer engagement.

These tips aim to create a professional, engaging, and educational shopping experience in cannabis dispensaries.