7 Proven Retail Display Tips
In the cannabis retail industry, effective visual merchandising combines simplicity and sophistication to foster customer engagement and sales. Our seven proven strategies include:
- Utilizing Wall Space: Embrace an open floor plan by displaying products on walls, inviting customers to explore the entire store. This approach, similar to high-end wine displays, guides customers and encourages deeper engagement.
- Optimizing Open Space: Use central open areas for low, secure display cases, adding color and functionality. This space can also feature educational kiosks or seating for customer relaxation and learning.
- Balancing Horizontal and Vertical Displays: Avoid monotony by mixing horizontal and vertical elements in product displays. This variety captures customer attention and encourages interaction.
- Purposeful Arrangement: Organize products into distinct sections by type or brand, making it easy for customers to navigate and find what they need. Regularly adjust displays based on customer movement and preferences.
- Careful Use of Imagery: Use images to complement products without overwhelming or distracting from them. Ensure imagery aligns with your brand and clearly display product prices.
- Maximizing the Cash Wrap Area: Utilize the checkout area for impulse purchases with clear, attractive displays of additional items. Offer a smooth checkout experience with an efficient POS system.
- Creating Engaging Displays: Design displays to be accessible and inviting, encouraging customer interaction and education. Balance product security with the need for customer engagement.
